Impulse Buying

Do you ever find yourself going to the grocery store or shopping mall and buying something that wasn’t on your list?  If your answer is yes, then you’re not alone.  Retailers plan on you doing this.  It’s what the retail industry calls “Suggestion Impulse Buying”.

Suggestion Impulse Buying:  Triggered when a shopper sees a product for the first time and visualizes a need for it. Expensive brand names are featured in easy-to-reach locations on store shelves because they drive the most profit, while cheaper alternatives are tucked away in harder-to-reach spots.

End CapsUnits at the end of aisles and have a lot of foot traffic.  Forty-five (45) percent of Coca-Cola sales come specifically from end-of-the-aisle racks.

Just Remember The more obviously available a product or service, the more likely you are to try it.

~ Source:  Atomic Habits, James Clear